We help the bees – nature’s wonderful helpers
Honey bees are central to our ecosystem, as bees are responsible for over 80% of the natural pollination of all plant species. This means that many plant species will become extinct if there is no more bee pollination – plants, animals and humans would not be viable. We owe around 1/3 of all the food we obtain on earth to bees through their industrious pollination.
Unfortunately, the bee population is still significantly lower than it was decades ago – this is due to a combination of factors, including industrial agriculture, monocultures leading to less fertile soils, the use of pesticides and chemicals against parasites, and climate change.
We have chosen to save bee lives, support beekeepers and expand honeybee habitat through our corporate sponsorship to counteract bee mortality.